Suez Canal Bank Unveils Its New Brand Identity Under the Slogan “Worlds. Connected,” at a Landmark ceremony at the Giza Pyramids Featuring Global Superstar Katy Perry to Promote Egypt Internationally

Suez Canal Bank has unveiled its new corporate and brand identity under the slogan “Worlds. Connected,” marking a strategic step that reflects the Bank’s evolving vision to strengthen its role as a financial partner that is more closely connected to the lives of its individual and corporate customers, while gaining a deeper understanding of their businesses, professional ambitions, and personal aspirations.

The launch of the new identity builds on the Bank’s ongoing transformation and development journey, reflecting its keenness to deliver a banking experience that serves as a meeting point between customers’ business and personal needs. It also underscores the Bank’s efforts to expand its range of products and services through fast, differentiated, and tailored solutions that combine advanced technology with human expertise, placing customers at the heart of the banking experience.

The Bank unveiled its new brand identity during a ceremony held at the Giza Pyramids, where guests enjoyed a spectacular visual show using the latest technologies, transforming the sky above the Pyramids into an artistic canvas showcasing the features of Suez Canal Bank’s new identity.

The event brought together an exclusive gathering of the Bank’s partners, customers, and their families in an atmosphere that blended the grandeur of history with a vision for the future. The celebration also featured global superstar Katy Perry, in an event that reflects the Bank’s support for promoting Egypt Internationally.

In this context, Mr. Amr Tantawy, Chairman of Suez Canal Bank, stated: “Today, we are redefining who we are through a forward-looking vision that serves as a bridge connecting different worlds and opening broader horizons for growth and opportunity. This vision is built on the Bank’s legacy since 1978, the dedication of our employees, and the trust of our customers and shareholders.” He added that the Bank is now better prepared for the future and more focused on delivering a banking experience that enhances service integration and connectivity.

For his part, Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, said: “We recognize that the future belongs to banks that are most connected to their customers. This understanding has shaped our new vision, which brings together customers’ diverse interests within one integrated ecosystem, offering flexible and personalized banking solutions, as well as strategic partnerships that support their ambitions and grow alongside them every step of the way.”

El Maghraby added: “This comes alongside a geographic expansion plan that includes increasing the Bank’s branch network and upgrading branch designs in line with the new identity, while further expanding our ATM network across different governorates. In parallel, we continue to enhance self-service banking solutions and digital platforms for both retail and corporate customers.”

Commenting on the Bank’s performance, El Maghraby noted that Suez Canal Bank achieved net profits of EGP 5 billion by the end of September 2025 and successfully joined the ranks of the top ten private-sector banks in Egypt. He also highlighted that the Bank’s share price recorded growth of approximately 350% within nearly a year and a half, making it the strongest-performing banking stock in the Egyptian market during that period. He noted that these achievements reflect the success of the Bank’s transformation journey and the confidence of its investors and shareholders.

In the same context, Ms. Nour El Zeny, Head of Financial Inclusion, Corporate Communications, and CSR at Suez Canal Bank and Organizer of the Event, stated that selecting global superstar Katy Perry to perform at the celebration—her first appearance in Egypt—was part of the Bank’s efforts to promote Egypt internationally, particularly with the event taking place at the Giza Pyramids, one of the world’s most iconic heritage sites.

She added that the event conveyed a powerful message: that Egyptian civilization remains vibrant and ever evolving, much like the Bank itself, which combines a rich heritage with a forward-looking vision that embraces progress while bridging authenticity and modernity.